Today’s the day! The New Rules of Coffee—the very first book from Sprudge founders Jordan Michelman and Zachary Carlsen—is out now on Ten Speed Press, a division of Penguin Random House. You can pick yourself up a copy wherever books are sold, including AmazonBarnes & NobleIndiebound, and Powell’s.

But wait! A limited number of signed copies are available now (while supplies last) in the Sprudge Shop, shipping worldwide. Each order includes a note from the authors, plus stickers and other assorted swag to be named later. We’ll do limited drops on these signed copies in the store between now and the holidays, so watch for updates on Instagram.

Is your local cafe not stocking The New Rules of Coffee? Demand that they do so immediately! Stockist requests can be fulfilled by the teams at Sprudge + Ten Speed Press—simply reach out to us at to get the literary ball rolling.

Are you loving your copy of The New Rules? Share that shit on Instagram and tag us up, and we’ll give you a bump. Share, baby! #newrulesofcoffee

And come see us on tour! The New Rules roadshow kicks off tomorrow (!) Wednesday, September 26th at Olympia Coffee Roasting Company in Olympia, Washington. This event is free and there will be tasty snacks, beers, and wine available for guests, plus books for sale and the signing of said books by the authors. See below for a complete list of tour dates—and watch for updates as we add more events around the country through the fall, including just-added dates in Philadelphia at Elxir Coffee on October 18th!

Wednesday, September 26th in Olympia, Washington at Olympia Coffee Roasting Company

Thursday, September 27th in Tacoma, Washington at King’s Books

Friday, September 28th (daytime) in Everett, Washington at Narrative Coffee

Friday, September 28th (evening) in Seattle, Washington at La Marzocco Cafe at KEXP

Saturday, September 29th (daytime) in Portland, Oregon at Stumptown Coffee Roasters

Thursday, October 11th in New York City at Counter Culture Coffee in partnership with Taste Magazine (ticketed event—buy tickets here!)

Saturday, October 13th in New York City at New York Coffee Festival

Wednesday, October 17th in Brooklyn at Stumptown Coffee Cobble Hill

Thursday October 18th (daytime) in Philadelphia at Reanimator Coffee Kensington

Thursday, October 18th (evening) in Philadelphia at Elixr Coffee Center City

Sunday, October 21st in Washington DC with Smithsonian Associates at Ripley Center (ticketed event—buy tickets here!)

Thanks and we hope to see you on the road!

Buying links: AmazonBarnes & NobleIndiebound, and Powell’s.

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